In #221, Chuck Lorre writes,
We have once again arrived at a moment in history where the truth can be defined as "that which you can make other people believe." The methodology for creating that belief is repetition. Say something enough times and it becomes, for millions of people, the truth. I am endowed like a stallion...
He goes on to explain how the government and mass media are interconnected, and implies that the mass media is repeating lies that bolster the government's efforts to misinform the public. Between every sentence that serves to make Chuck Lorre's case, he interjects "I am endowed like a stallion" to show how absurd it is to believe things that are over-repeated.
Compare Lorre's concept of Truth by repetition with Stephen Colbert's concept of "truthiness", which is the act or quality of stating concepts or facts one wishes or believes to be true rather than those known to be true.
In 2006, Merriam-Webster added the word to its dictionary:
tru•thi•ness n 1 : truth that comes from the gut, not books (Stephen Colbert, Comedy Central's "The Colbert Report," October 2005) 2 : the quality of preferring concepts or facts one wishes to be true, rather than concepts or facts known to be true (American Dialect Society, January 2006)
Frank Rich used the word several times in an article in the New York Times, "Truthiness 101: From Frey to Alito", for example:
"It says everything about the Democrats' ineptitude that when they spin fiction, they are incapable of meeting even the low threshold of truthiness needed to make it fly in this lax cultural environment."
Building on his neologistic success, in "The WØRD" on July 31, 2006, Colbert defined "Wikiality" (a portmanteau of "Wikipedia" and "reality") as "truth by consensus" (rather than fact), modeled after the approval-by-consensus format of Wikipedia.
Chuck Lorre: #221: Truth by repetition